I've come across the word hegemony once in my life prior to entering my mass communications class. I really didn't know what it meant and never really bothered to look into its true meaning. now i've come face to face with this new 'hybrid' term 'Media Hegemony' in class and i'm now forced to write a blog post about. When breaking down the term, i've come to realize that the term hegemony is basically defined as "The predominant influence, as of a state, region, or group, over another or others"[1] and the term 'Media From my research being defined as, the various ways or means of communicating information or things. so in a sense, media hegemony is basically influential or predominant cross media ownership. You'd be amazed when you realize what media hegemonies actually own. Owning production houses, cable networks, print publications, online content, retail chains as well as pieces of the music and film industry, Time Warner Co. is one of the top leading media hegemonies in the world.
Time Warner Owns:
Time Warner - Cable [2]
HBOCinemaxCNNCNN InternationalCNN en EspanolCNN Headline NewsTime Warner Inc. - Film & TV Production/Distribution [2]Warner Bros.Warner Bros. StudiosWarner Bros. Television (production)The WB Television NetworkTime Warner Inc. - Magazines [2]TimeIn StyleSouthern Living AT HOMESouthern AccentsCooking LightCottage LivingFortuneOnline ServicesCompuServe Interactive ServicesAOL Instant MessengerADTECHAdvertising.comTime Warner - Merchandise/Retail [2]Warner Bros. Consumer ProductsTheme Parks [2]Warner Brothers Recreation Enterprises (owns/operates international theme parks)Time Warner Inc. - Turner Entertainment [2]Entertainment NetworksTBS SuperstationTurner Network Television (TNT)Turner SouthCartoon Network
These is less than 50% of what Time Warner Owns. To Find out what else they own visit http://www.cjr.org/resources/index.php?c=timewarner.
Some people wonder why big leaders in the media industry own other media corporations. I simply believe this is because the more you own in the media the more you can control it. Essentially media hegemony is the predominant influence over another or others. With that being said if a media corporation such as Time Warner owns hundred of media chains and outlets, they can make these consumers of such forms to hear, see, think and or believe pretty much what they want them to simply because they have a grater influence over them.
Work cited
[1]"Hegemony". Wordnik. 22 November 2009. http://www.wordnik.com/words/hegemony. Web.
[2]"Time Warner Company". Columbia Journalism Review. 22 November 2009. http://www.cjr.org/resources/index.php?c=timewarner. Web.
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